We had a great discovery session with remapping and DPF specialist with a view to optimising their existing website for local search and organic search rankings.
They’ve done a great job updating their site, however websites do need constant attention otherwise they are left to collect “digital dust” where content becomes outdated and causes search engines to rank competitors higher In some cases if a site isn’t optimised in a user friendly manner, search engines won’t feature the site at all for important keywords.
SEO is often about making small optimisations and modifications to a website which altogether have a noticeable impact on the site’s user experience. These
optimisations should be based on what’s best for the visitors who are consuming content and searching for the site.
We like to use a simple scoring system in our audits where each section is ranked and where appropriate highlight areas for concern. Actionable steps to take for these areas are provided, which once implemented can be easily referenced in the future to gauge results.
